How to read your SMS delivery report in BuzzBlaster
The BuzzBlaster campaign report shows, for each country, how many SMS were delivered, failed or skipped, and how often people clicked or unsubscribed. Open it from the Sent list on the Campaigns page.
Open the report
- Click Campaigns in the top bar.
- In the Sent list, click the campaign name. The list already shows Recipients, Clicked, CTR and Unsub.
- The report has one row per country and a Total row.
What does each column mean?
| Column | Meaning |
|---|---|
| Recipients | People in the campaign for that country. |
| Handed off (approx.) | Messages passed to the phone networks. An approximate figure. |
| Delivered | The network confirmed delivery to the phone. |
| Undelivered | The network reported the message as not delivered, for example because the phone was off for too long or the number no longer exists. |
| Failed | The message was refused before it went out. |
| Suppressed | Skipped on purpose: the number is on your unsubscribe list, or got a message from you recently. |
| Pending | Not tried yet. |
| Unclear | The network did not confirm the result. The message may have arrived, so BuzzBlaster never resends it. |
| Clicked | Taps on the links in the message. Every tap counts, so one person who taps twice counts twice. |
| CTR | Clicks divided by recipients, as a percent. It can go above 100%. |
| Unsub | People who unsubscribed through the Stop link of this campaign. |
To find out why messages did not arrive, see How to find out why SMS were not delivered in BuzzBlaster.
When are the numbers final?
- Delivery reports from the networks arrive over time, so the numbers keep changing for a while after sending.
- Clicks are counted for 30 days after the campaign's send time.
- Credits for skipped or unsent messages come back to your balance after the campaign has finished.
Good to know
- A summary such as "1,200 sent · 14 failed · 30 skipped" appears above the table when some messages were not sent.
- Clicks are counted from the short links in your message. Add a link with
https://to measure clicks. - The report shows counts only. There is no download of the report or of the numbers in it.
Questions
"Nobody was reached. Every recipient was skipped before the message went out." Every number was suppressed: unsubscribed, or messaged recently. See How to skip contacts you messaged recently in BuzzBlaster.
No clicks in one country. Check that the message for that country has a link. If clicks and unsubscribes stay at zero, contact support so we can check delivery to that country.
The numbers differ from my shop analytics. BuzzBlaster counts every tap on its short links. Your shop counts visits and orders in its own way. See How to track SMS clicks in Google Analytics with BuzzBlaster.
Still stuck? Email support@buzzblaster.io, or open the account menu (top right) and click Contact support.